Taking a company public is a milestone achievement that signifies growth, maturity, and a new phase of responsibility. It marks the moment when a private company decides to go public by offering its shares to the general public for the first time. An Initial Public Offering (IPO) not only opens doors for greater capital access but also brings heightened scrutiny from regulators, investors, and the market. For boards of directors, preparing for an IPO requires more than just meeting compliance standards it’s about ensuring long-term value creation and sustainable governance. An IPO can help companies raise capital, expand their operations, or repay debts. However, the process of launching an IPO is complex and involves meeting a series of stringent requirements. . Being able to obtain trust from investors, the regulators and analysts is key and is achieved through transparency, consistency in financial reporting and avoiding unexpected surprises.
An IPO readiness assessment ensures that your company is prepared when the time comes to go public. Planning for and executing on an IPO can be a demanding and complex process involving multiple stakeholders. Thus, having a structured and robust IPO readiness process is essential for securing a successful IPO without taking unnecessary focus from existing task, strategic initiatives, and the operation of the business.
IPO Readiness is not just about going public – it is about building a stronger company. Even if you decide to delay – or not go public at all – the process strengthens companies’ operations, governance, and open doors to new opportunities.
Niels Skannerup Vendelbo
It has been identified that there are three major key areas address in an IPO readiness process:
1. The business plan and the forecasting process
2. Visibility & clear transparency into financial figures
3. Building a structured organisation
Establishing a strong and transparent reporting process not only supports regulatory requirements – it allows companies to track performances, align with strategic goals, and make informed decisions and adjustments to strategies based on their data.
Helene Christine Joost
Lets discuss each and every point in details so that it would make your IPO launching journey easy :
Before a company can initiate an IPO, it must meet certain eligibility criteria set by regulatory bodies like the Securities and Exchange Commission (SEC) in the U.S. or the Securities and Exchange Board of India (SEBI). These criteria typically include:
The company should have a stable business model with a clear vision of long-term growth and profitability. Demonstrating consistent revenue generation and a proven track record of success are essential components of business stability.
Most regulatory authorities require companies to have been in operation for a certain number of years before they can go public.
IN INDIA(SEBI GUIDELINES)
1. Minimum of 3 years operational history
2. Profits in at least 3 of the last 5 years
3. Net tangible assets of at least RS.3 crores in the latest 3 years
Companies must also meet specific minimum capitalization requirements. This can include net tangible assets, net worth, or market capitalization thresholds.
IN INDIA(SEBI GUIDELINES)
1. Minimum post-issue paid-up capital of RS 10 crores
2. Minimum market capitalisation of RS 25 crores post-IPO
3. Average operating profit of RS 15 crores in the last 3 years
Once a company meets the eligibility criteria, it must comply with a variety of regulatory requirements. These regulations are in place to protect investors and ensure transparency in the financial markets.
The statement includes vital information about the company’s business operations, financial health, management team, and risks associated with the investment. The most critical part of this filing is the prospectus, which is made available to potential investors. In India (SEBI – Securities and Exchange Board of India): Companies file a Draft Red Herring Prospectus (DRHP) and file it with SEBI and stock exchanges. After SEBI’s review, the company files a RED HERRING PROSPECTUS, which goes public before the public launch.
Regulatory authorities conduct thorough due diligence to ensure that the information provided by the company is accurate and complete. It is conducted by merchant bankers(lead managers),legal advisors, auditors and underwriters. This process may involve audits of financial statements, legal assessments, and review of business operations of financial due diligence, legal due diligence, and compliance due diligence.
A company’s financial health is a critical factor in determining its readiness for an IPO. Investors will scrutinize a company’s financial statements, profitability, and revenue growth to assess its potential for future success.
Companies must present audited financial statements covering a specific period, usually three to five years. These statements should reflect accurate financial performance, including profit and loss, balance sheets, and cash flow statements. Auditors must be independent and recognized by regulatory authorities.
While profitability is not always a strict requirement for going public, it is a strong indicator of financial health. Companies with consistent profitability are more likely to attract investors. For instance, SEBI requires companies in India to have made profits in at least three of the preceding five years.
Consistent revenue growth is another critical indicator of a company’s ability to sustain its operations and grow post-IPO. Companies should demonstrate a clear growth trajectory and a solid business plan for the future.
Strong management and transparent corporate governance are vital to gaining investor confidence. Companies must establish a competent management team and adhere to high standards of corporate governance to ensure transparency and accountability.
Investors look for a strong and experienced management team with a proven track record of leadership and decision-making. The company’s leadership must inspire confidence in its ability to navigate the challenges of operating as a public entity.
Public companies must establish a board of directors that is responsible for overseeing the company’s management. The board should consist of independent members who are not part of the company’s day-to-day operations. This ensures unbiased oversight and accountability.
Companies must implement and disclose their corporate governance policies. These policies should cover areas such as conflict of interest management, insider trading, and executive compensation. Transparent governance is crucial for maintaining investor trust.
Another crucial step in the IPO process is selecting underwriters, typically investment banks, who will assist in managing the offering. These underwriters help the company determine the best price for its shares, market the IPO to potential investors, and ensure that all regulatory requirements are met.
Companies often select one or more investment banks to act as underwriters for the IPO. The underwriters are responsible for advising the company on the best pricing strategy for the shares, marketing the IPO to potential investors, and ensuring compliance with regulatory requirements.
The underwriting agreement outlines the terms of the relationship between the company and the underwriters. This includes details on how the shares will be sold, the fees the underwriters will receive, and the responsibilities of each party.
The underwriters also assist in the book-building process, which involves gauging investor interest and demand for the company’s shares. This process helps determine the final offering price.
An essential part of launching an IPO is generating interest from potential investors. Marketing efforts typically involve a “roadshow” where company executives and underwriters present the investment opportunity to institutional investors.
During the roadshow, company executives and underwriters travel to meet with institutional investors and analysts to present the company’s growth potential and financial performance. This is a critical step in building demand for the shares.
Companies must prepare clear and compelling investor communications that outline the benefits of investing in the company. These materials should highlight the company’s growth potential, competitive advantages, and financial health.
In addition to the roadshow, companies often engage in media and public relations efforts to generate broader awareness of the IPO. This can include interviews with financial news outlets, press releases, and online marketing campaigns.
Once the company has completed the IPO process, it must meet the listing requirements of the exchange where its shares will be traded. Different exchanges have different requirements related to market capitalization, share price, and the number of shareholders.
The NYSE requires companies to have a minimum market capitalization of $40 million and at least 400 shareholders.
It requires companies to meet specific criteria depending on the market tier they choose, such as Global Select, Global, or Capital Market. These requirements include minimum shareholder equity, a minimum number of shareholders, and a minimum share price.
In India, the Bombay Stock Exchange and the National Stock Exchange (NSE) have their listing criteria, which involve minimum paid-up capital, minimum number of public shareholders, and adherence to specific disclosure norms.
Going public is not the end of the process. Post-IPO, companies must comply with ongoing reporting and disclosure requirements to ensure transparency and protect investors’ interests.
Public companies must file quarterly and annual reports with the relevant regulatory authorities. These reports provide detailed information on the company’s financial performance, business operations, and any significant changes.
Public companies must adhere to ongoing corporate governance requirements, including maintaining an independent board of directors, conducting regular shareholder meetings, and ensuring transparent communication with investors.
Companies must also comply with insider trading regulations, which restrict the buying and selling of shares by company insiders who may have access to non-public information.
In addition to a qualified board and executive leadership team, shareholders and regulators will look forward to the governance practices such as:
The IPO process is a complex and demanding journey that requires companies to meet a variety of legal, financial, and regulatory requirements. From ensuring business stability and financial health to complying with corporate governance standards and regulatory filings, companies must navigate a myriad of challenges to go public successfully. While the rewards of an IPO can be substantial, careful planning, diligent preparation, and expert guidance are essential to ensuring a smooth and successful public offering. For boards, an IPO is more than a fundraising exercise—it’s about building investor confidence, strengthening governance, and preparing for sustained public scrutiny. The success of an IPO lies not just in a strong listing day performance but in delivering consistent value thereafter.
At KVMG Pvt Ltd., our team ensures consistent communication, confidentiality while guiding companies through every stage of IPO readiness, from financial reporting to compliance frameworks and governance advisory. With the right strategy and expert support, boards can transform the IPO journey into a launchpad for long-term growth.